1) HAUZEN (A compound word from Germanic, 'Haus' (means 'House') and ‘Zentrum’ (‘Central’)
⇒ Hauzen's strategy for advertising is called 'Family Brand Marketing', which simply means, gives brand-name, 'Samsung' to its whole products. For example, Samsung advertise Hauzen, the washing machine, as not just 'Hauzen', but they do as 'Samsung Hauzen', while the counterparts advertising
(3) Expected Problems
We expect some problems of Levi’s marketing strategy. First, we think that the brand positioning of Levi’s is unclear. We heard that Levi’s take cost leadership in the US, while in comparison their price is accepted as expensive in Korea. It is our guess that Levi’s price may not be suitable with their image. Some people thing that Levi’s image is somewhat old. Th
we do that? 1) Because we really need to set up each department’s existence and tasks like that, to work more efficiently? Or 2) just because other companies are also doing that and we don’t want to distant ourselves too far from them? Then we get two opposing arguments – one is claming that a human being’s act is mainly based on economic purposes, another is claming that major portio
명확화 하고 비용을 살펴보는데 엄청난 정도의 시간을 들인다. 대체 가능성을 조사하는데 있어서, 경제학자들은 한계 상황에서의 비용과 효익을 살펴보게 된다.
9. The menu of topics to which we can apply economic analysisis endless.
우리는 경제 분석을 적용할 수 있는 화제의 메뉴는 끝이 없다.
Summary 2
is trying to satisfy both personal and business customer. 1
A front runner in the successful market.
CESCO successfully lead pest control market from the introduction stage to growth stage, and still remain front runner in mature stage market of today.
We are going to analyze elements of CESCO’s marketing strategies to find out what made SECO successful.
3. Environment AnalysisWell
1. Why we choose E-Land
E-Land has been popular for its unique management style. Growing steadily, this group has used KMS(knowledge management system), and it is considered as very important elements of the company’s growth.
They are asking through ‘learning position’, taking advices through ‘listening position’ and sharing ‘ambitious attitude’, ‘attitude of looking themselves
-Bulgogi(불고기)-
1. What is Bulgogi?
A favorite dish of Maek tribe (nomads from Central Asia, the ancestors of the Koreans) was Maekjeok, which is kind of kebab made by skewering beef and other meat and roasting it over a fire. Thisis thought to have been the predecessor of Korean popular dish, Bulgogi. Though there were some regional variations, two ways are represented. The recipe fr
is a good way to capture consumers’ attention easily in limited budget: borrowing existing well-known objects – It is parody marketing.
2. What and Why Is Parody Marketing?
The meaning of parody is making humorous poetry recitation by imitating famous author’s metrical or rhythm. Sometimes it involves bad means, but humor and satire are the nature of parody. Parody marketing is a
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s